Consumers prefer video reviews: study
More than one in three Internet users say their No. 1 method of product research would have more impact if it were accompanied by video-based product opinions, according to a new study by ExpoTV.
ExpoTV worked with research firm Socratic Technologies, San Francisco, and found that when compared with a No. 1 preferred method of researching products and services, 36 percent of respondents found video reviews more influential.
"We knew from day one that video was the future of word-of-mouth," said Daphne Kwon, CEO of ExpoTV, New York. "Consumer-generated video product reviews combine the best of all worlds by marrying the incredible power of the visual medium to convey vast amounts of information quickly with the authenticity of a word-of-mouth experience."
The study asked 300 respondents with broadband connections to select their preferred product-research method. A video-review product opinion was listed as one of the choices.