Compete launches search analytics tool
Compete Inc., a Web analytics company, announced that Compete Search Analytics is now live at Compete.com.
Marketers at large and small companies alike canábenefit from the new Web-based resource that delivers search analytics on a pay-as-you-go basis.
"Compete Search Analytics uses data from the billions of monthly searches performed on the top six search engines to show keyword referrals, site referrals and site comparisons," said Jeremy Crane, director of search and online media at Compete. "Using the tool, anyone can track their competitive performance and identify opportunities to improve their site optimization and search marketing campaigns."
Compete introduced its Search Analytics solution to fill an unmet need for marketers at both large and small companies - the need for affordable and robust search tools that can have an immediate impact on online and overall business strategy.
A marketer at any size company, with any level of search marketing experience, can gain insights through Compete Search Analytics using just a credit card to activate the service.
With the service, it's easy to identify new relevant keywords for possible bids, learn competitor's search strategies and track performance of specific keywords against competitors.
"When I first used the tool, I blogged that it was so good I kind of felt dirty," said Tony Spencer, tonyspencer.com, a Beta customer. "After finding myself using it nearly daily, and falling in love with its powerful data. We have gone so far as to integrate its reports into our internal suite of SEO analysis tools. Nothing out there has even come close to providing this kind of competitor insight. I'd rename it to æLog in to Your Competitor's Web Stats' because the tool is exactly that."
"Being a Web-based business, Compete's Search Analytics tools have been instrumental in helping us to better understand how customers reach us," Sheila Marcelo, founder and CEO of Care.com, also a Beta customer. "Working with Compete has enabled us to effectively develop our search campaigns."
Compete Search Analytics allows marketers from companies and agencies of any size to get started with a search marketing program quickly and easily.
Because the tool uses a pay-per-use model, companies can easily get just the information they need with little overhead investment. The tool is both professional-strength and accessible to marketers at all levels.