Comparison Shopping Businesses in Demand

Share this content:
So what's with the interest in the comparison shopping search engine industry?


Corporations like Yahoo Inc., eBay Inc. and E. W. Scripps Co. since last year collectively spent about $1.6 billion buying Europe's Kelkoo, Shopping.com and Shopzilla, respectively. And now marketing services giant Experian buys PriceGrabber.com for $485 million in cash.


"I think the reason why there's such fascination for the comparison shopping search business is that we operate in the sweet spot area - commercial search," said Harry Tsao, cofounder of Monrovia, CA-based Smarter.com and one of the few independent comparison-shopping services left.


Experian's Dec. 12 acquisition of PriceGrabber.com is part of its goal to become a go-to provider of online customer acquisition services. It also gives Experian access to an online database of products, services and retailers that PriceGrabber.com visitors can compare prior to a transaction.


PriceGrabber.com now is a part of Experian Interactive, whose components include other online marketing services like LowerMyBills.com, MetaRewards, Affiliate Fuel, ClassesUSA.com and Experian Consumer Direct.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above