Companies to Start BTB Music Subscription Service

Share this content:
AOL Time Warner Inc., Bertelsmann AG, EMI Group and RealNetworks announced plans yesterday to start a business-to-business music subscription service called MusicNet.


Each company will hold a stake in the venture. The media giants will license their music to MusicNet on a nonexclusive basis. RealNetworks will contribute its technology.


MusicNet will operate as an independent company and will license its services to third-party distributors on the Web. The company's goal is to distribute music profitably to as many outlets as possible.


America Online and RealNetworks are expected to start MusicNet subscription services this summer. MusicNet also will be available to other distribution outlets, "including Napster, provided such outlets satisfy legal, copyright and security concerns," RealNetworks said in a statement.


RealNetworks said the agreement marks the first time a majority of the major record companies have licensed music to a venture whose goal is mass subscription distribution over the Web.


Two of the big five record labels, Vivendi Universal and Sony Music, plan this summer to start Duet, their own joint subscription service.


"We hope that all the major and independent labels will join MusicNet," said Rob Glaser, MusicNet's chairman and interim CEO.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here