Commercial E-Mail Does Its Job, Lyris Study Finds

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Half of U.S. Internet users regularly purchase from opt-in commercial e-mails, and 44 percent buy from online ads on a regular basis, according to a new Lyris Technologies study.


Ten percent of the sample respondents make purchases from opt-in commercial e-mails as frequently as a few times a month, and 6 percent buy from online ads at the same frequency level, the study found.


The results are based on 126 responses from a nationally representative sample based on age, gender and income. The poll was conducted in January. The margin of error for the survey is plus or minus 8.7 percent.


E-mail solutions provider Lyris, Emeryville, CA, is a subsidiary of J.L. Halsey. To see the full study, go to www.lyris.com/resources/reports/survey_optin_0306.pdf.


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