Commercial E-Mail Does Its Job, Lyris Study Finds

Share this content:
Half of U.S. Internet users regularly purchase from opt-in commercial e-mails, and 44 percent buy from online ads on a regular basis, according to a new Lyris Technologies study.


Ten percent of the sample respondents make purchases from opt-in commercial e-mails as frequently as a few times a month, and 6 percent buy from online ads at the same frequency level, the study found.


The results are based on 126 responses from a nationally representative sample based on age, gender and income. The poll was conducted in January. The margin of error for the survey is plus or minus 8.7 percent.


E-mail solutions provider Lyris, Emeryville, CA, is a subsidiary of J.L. Halsey. To see the full study, go to www.lyris.com/resources/reports/survey_optin_0306.pdf.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above