ClickAction's 3Q Revenue Drops 35 Percent

Share this content:
E-mail marketer ClickAction Inc. said yesterday that its total third-quarter revenue decreased 35 percent from last year's third quarter.

ClickAction's revenue was $2.4 million, down from $3.6 million last year. The figure excludes discontinued operations as a result of the sale of the Elibrium division in the second quarter of 2001.

The net loss from continuing operations for the third quarter was $2.3 million, or 18 cents per share, excluding restructuring and impairment charges of $4.8 million. This compares with a net loss from continuing operations of $2.2 million, or 18 cents per share, for third-quarter 2000.

For the nine months ended Sept. 30, 2001, ClickAction's total revenue was $12.8 million, up 98 percent from $6.5 million in the same period last year, excluding discontinued operations.

The net loss from continuing operations, excluding restructuring and impairment charges, for the nine months ended Sept. 30 was $3.2 million, or 25 cents per share. This compares with a net loss from continuing operations of $8.2 million, or 71 cents per share, for that period last year. Continuing operations represent businesses that were not part of the Elibrium division.

As of Sept. 30, ClickAction had about $3 million in cash and cash equivalents, a $1.5 million note receivable and $2.4 million in net accounts receivable. ClickAction said it expects to have adequate cash flow to reach profitability in 2002.

"During the third quarter of 2001, ClickAction experienced a heightened interest and significant growth in our current ASP business," said George Grant, president/CEO. "Recently, we have signed with some very large companies, including Columbia House, a leading global publisher of consumer entertainment and a leading global telecommunications company. We have also renewed contracts with our major publishing and retail clients."


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above