ClickAction Unveils New Software

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ClickAction, a provider of e-mail marketing products and services, yesterday introduced Email Marketing Automation, a hosted software program designed to help marketers send built-in rich media campaigns and integrate profile data from multiple touch points.


The software also features reports for campaigns, including response rates, open rates and return on investment. Additionally, the product has a streamlined interface to reduce clicks and improve navigation when segmenting profile data, the company said.


"The solution enables marketers to profile and understand their customers so that they can understand what their customers' explicit and implicit needs and Web behaviors are and e-mail behaviors are," said George Grant, senior vice president of marketing at ClickAction, Palo Alto, CA.


The product allows marketers to synchronize inhouse databases with the software's profile database, Grant said. For example, marketers can integrate profile data from retail stores, catalog mailings and call centers, he said.


"What you do on the Web site and you do in e-mail now becomes a holistic environment," he said.


In addition, the product lets marketers include streaming audio and video technology, Grant said. He said the rich media function includes real-time reporting, which lets marketers track and compare rich media campaigns with text- and HTML-formatted e-mail campaigns.


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