ClickAction Unveils New Software

Share this content:
ClickAction, a provider of e-mail marketing products and services, yesterday introduced Email Marketing Automation, a hosted software program designed to help marketers send built-in rich media campaigns and integrate profile data from multiple touch points.


The software also features reports for campaigns, including response rates, open rates and return on investment. Additionally, the product has a streamlined interface to reduce clicks and improve navigation when segmenting profile data, the company said.


"The solution enables marketers to profile and understand their customers so that they can understand what their customers' explicit and implicit needs and Web behaviors are and e-mail behaviors are," said George Grant, senior vice president of marketing at ClickAction, Palo Alto, CA.


The product allows marketers to synchronize inhouse databases with the software's profile database, Grant said. For example, marketers can integrate profile data from retail stores, catalog mailings and call centers, he said.


"What you do on the Web site and you do in e-mail now becomes a holistic environment," he said.


In addition, the product lets marketers include streaming audio and video technology, Grant said. He said the rich media function includes real-time reporting, which lets marketers track and compare rich media campaigns with text- and HTML-formatted e-mail campaigns.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here