ClickAction Extends E-Mail Marketing Services to Nonprofits

Share this content:
ClickAction Inc., Palo Alto, CA, said yesterday that it would provide The Nature Conservancy with its e-mail relationship management and newsletter delivery technology.


The company, which provides permission-based e-mail and marketing services, said The Nature Conservancy would use the technology to market to its more than 1 million members.


The nonprofit conservation organization will use the application service provider version of ClickAction's ERM technology to communicate with its donors about organization programs and conservation efforts.


ClickAction clients include Business Week Online, which uses the company's technology to send several million highly customized electronic newsletters to several hundred thousand subscribers who have requested information on specific subjects. Nabisco and Brooks Brothers also use ClickAction's technology.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here