Click Tactics Completes $11M Financing

Share this content:
Direct marketing application services provider Click Tactics Inc., Waltham, MA, said yesterday it has secured new funding from IDG Ventures to complete its latest recapitalization round.


The recent round also included Click Tactics' investors, TH Lee Putnam Ventures and the Wakefield Group, as well as several of the company's original individual investors, bringing the total amount raised to $11 million.


The funds will be used to complete product integration efforts following Click Tactics' October acquisition of e-mail and multichannel marketing firm Britemoon Inc. as well as support the company's continued expansion.


The company also said that IDG Ventures general partner Jeff Bussgang has joined the Click Tactics board of directors.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above