Click Tactics Completes $11M Financing

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Direct marketing application services provider Click Tactics Inc., Waltham, MA, said yesterday it has secured new funding from IDG Ventures to complete its latest recapitalization round.


The recent round also included Click Tactics' investors, TH Lee Putnam Ventures and the Wakefield Group, as well as several of the company's original individual investors, bringing the total amount raised to $11 million.


The funds will be used to complete product integration efforts following Click Tactics' October acquisition of e-mail and multichannel marketing firm Britemoon Inc. as well as support the company's continued expansion.


The company also said that IDG Ventures general partner Jeff Bussgang has joined the Click Tactics board of directors.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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