Click fraud up during Q4 2009: Click Forensics

Share this content:

The rate of click fraud, the practice of a program or computer script imitating a person to click on a Web advertisement among normal clicks, rose to 15.3% during the fourth quarter of last year. It was 14.1% during the previous quarter, according to data released by Click Forensics Inc.

However, the rate of click fraud was down year-over-year from its record high of 17.1% during the fourth quarter of 2008. The data measures cost-per-click campaigns from advertisers across search engines, shopping networks and Web publishers. The information also represents traffic from more than 300 ad networks.

The rate of click fraud was 12.7% for Q2 of 2009, and 13.8% for the year's first quarter.

Paul Pellman, CEO of Click Forensics, said that click fraud during the period was “the lowest we've seen for this time of the year.”

“This seems to indicate that that ad networks, publishers and the search engines themselves are doing a better job of catching the click fraud spikes that have become common during the busy search marketing holiday season,” he said in a statement.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above