Clear Channel Radio to broadcast Google Audio Ads

Share this content:

Clear Channel Radio and Google Inc. have signed a multiyear agreement that will allow Google to broadcast 30-second radio ads on more than 675 of Clear Channel's AM and FM stations.

The agreement strengthens the Internet behemoth's move into offline media. Last week Google secured its dominance in online display advertising with the acquisition of DoubleClick.

Advertisers who use Google Audio Ads will gain national distribution that will allow them to reach specific audiences at specific times and in precise locations.

The agreement also opens up an additional sales channel for Clear Channel.

Clear Channel said in a statement that its national and local sales forces would continue to focus on the company's most lucrative advertiser relationships and on the many advertisers who seek specialized advertising packages.

Google will focus on advertisers who advertise online but not on the radio.

Clear Channel aims to differentiate its on-air ad inventory. The company created a number of special positions, including first-in-pod and islands; new spot types, including adlets and blinks; creative resources, including the Creative Services Group; and combinations of online and on- and off-air packages.

As a result, the broadcaster produced many new advertiser alternatives and steady gains in yield-per-minute revenue.

The new agreement also complements an existing online-advertising partnership in which Google provides text ads to Clear Channel's radio station Web sites through the company's online music and radio unit.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above