Citgo Taps for Online Marketing

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Citgo Petroleum Corp. has appointed Inc., Dallas, to work on its interactive strategy.

The agency has been named Citgo's preferred enterprise interactive service provider, charged with propelling the petroleum company's Internet branding efforts.

Citgo, Tulsa, OK, refines, markets and transports gas, jet turbine fuel, diesel fuel, lubricants, heating oils, petrochemicals, asphalt, petroleum-based industrial products and refined waxes. will build and implement Citgo's online business initiatives, including a redesign of the company's Internet properties. It will work with Barkley Evergreen & Partners, Kansas City, MO, Citgo's agency for offline marketing.

Headquartered in New York, the 6-year-old has offices worldwide that serve clients such as Colgate-Palmolive Co., 3M, British Airways, Heineken, Compaq Computer Corp., Reuters and Incyte Genomics.


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