Christian Retail Site Initiates E-Mail Ad Program to Improve Bottom Line

Share this content:
Crosswalk.com yesterday announced an e-mail program the e-tail site for Christian parents hopes will allow it to improve on the substantial losses it has taken so far this year.


The Chantilly, VA-based firm generated first quarter revenue of more than $1.6 million but also showed losses of more than $4 million.


Crosswalk.com president Bill Parker said the majority of the losses stemmed from investments, which, ironically, helped make the e-mail campaign possible.


Parker said his Web site was now sending over 5 million e-mails a month through a system recently purchased and implemented by his company. He said that www.crosswalk.com targets customers with e-mail offers consisting of products that they have indicated interest in.


"These messages carry advertising and have become another revenue stream for us," Parker said. "Together with continued membership and visitor growth, this program will enable us to grow our top line cash revenues with minimal incremental increases in expenditures."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here