Christian Retail Site Initiates E-Mail Ad Program to Improve Bottom Line

Share this content:
Crosswalk.com yesterday announced an e-mail program the e-tail site for Christian parents hopes will allow it to improve on the substantial losses it has taken so far this year.


The Chantilly, VA-based firm generated first quarter revenue of more than $1.6 million but also showed losses of more than $4 million.


Crosswalk.com president Bill Parker said the majority of the losses stemmed from investments, which, ironically, helped make the e-mail campaign possible.


Parker said his Web site was now sending over 5 million e-mails a month through a system recently purchased and implemented by his company. He said that www.crosswalk.com targets customers with e-mail offers consisting of products that they have indicated interest in.


"These messages carry advertising and have become another revenue stream for us," Parker said. "Together with continued membership and visitor growth, this program will enable us to grow our top line cash revenues with minimal incremental increases in expenditures."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above