Cheetos' integrated effort promotes Mighty Zingers

Share this content:

PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.

Cheetos' ad agency Goodby, Silverstein & Partners created the effort, which features the interactive site.

The site includes “Chester's Picks” videos, photos, news, games and recipes, all of which are branded with the “Chester Cheetah” mascot. The site also encourages fans to upload their own videos and artwork and has a link to the company's Facebook page.

Online advertising, TV and out-of-home marketing will also support the product launch.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above