CheetahMail, TMXinteractive Team on Multimedia E-Mail

Share this content:
Permission-based e-mail marketer CheetahMail is teaming up with TMXinteractive to offer streaming multimedia content directly in the body of e-mail messages.

The companies announced yesterday that they entered into a strategic alliance to make their respective technologies and services available to each other's clients.

Financial terms of the deal were not disclosed.

TMXinteractive, Conshohocken, PA, integrates fully animated content and audio into the body of an e-mail that play when the message is opened. The messages can provide marketers with real-time tracking and ROI reporting, the company said.

"Their ability to embed Flash technology directly into an e-mail has [proved] to be more compelling than traditional text or HTML static messaging," said Dave Hendricks, executive vice president of sales and marketing at CheetahMail, New York.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above