CheetahMail Now Completely Compliant With DomainKeys

Share this content:
CheetahMail, an e-mail marketing and Web analytics firm owned by Experian, is expected today to announce that it is completely compliant with DomainKeys e-mail authentication specification.


The New York company said it is applying the DomainKeys signature to all messaging for domain-managed clients. CheetahMail, which along with Bigfoot Interactive is among the largest e-mail service providers to implement DomainKeys, also complies with SPF and Sender-ID requirements.


"DomainKeys helps to ensure that our clients' customers know that their e-mail is coming from them and not someone else," said Ashley Johnston, CheetahMail director of marketing. "At this stage, it's not going to inhibit a fraudulant e-mail from making it into the inbox, but it has the potential to at a later time."


Yahoo introduced DomainKeys as an e-mail authentication specification. The initiative requires senders to use public and private key cryptography to help receivers authenticate both the sender's domain and the transmission integrity of the message.


With DomainKeys, CheetahMail clients are assured that Internet service providers recognize their messages, differentiating them from junk or fraudulent e-mail.


CheetahMail's client roster includes Safeway.com, National Geographic, Audi, H&R Block, CompUSA, Restoration Hardware, J. Jill, Starbucks, Sky Mall, WeddingChannel.com, Bacardi and DM News.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here