Chapters Online, Telus Extend Online Marketing Pact

Share this content:
Chapters Online Inc., a Canadian e-commerce company, and Telus, Canada's second largest telecommunications company, yesterday signed a one-year marketing agreement to augment their pre-existing relationship and expand Chapters Online's marketing presence in British Columbia and Alberta.


Telus named Chapters.ca the recommended bookseller for its MyBC.com and Alberta.com Web portals as well as for additional regional content portals Telus plans to launch in the near future.


The Chapters Online Web site also features compact discs, videos, DVDs, software and consumer electronics.


Chapters.ca also secured advertising placements on all existing and planned Telus Web sites, which provide regional news, information, sports, entertainment and communications services.


The companies plan to promote their new relationship through joint marketing activities. Chapters Online will initiate a direct e-mail campaign to Telus' users and participate in the company's online newsletter.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here