CentricCRM, LoopFuse announce software integration

Share this content:

Looking to provide a one-stop shop for companies who need Web analytics, Internet/e-mail marketing and online demand generation, CentricCRM and closed-loop marketing firm LoopFuse announced they will be integrating their software tools into a single solution.

The two companies plan to make integrated updated versions of CentricCRM and LoopFuse available for download from their respective Web sites within 45 days, enabling sales and marketing teams to finally work in harmony on online programs and ending the need for companies to go to multiple vendors for their CRM and lead generation solutions.

"The integration of CentricCRM and LoopFuse creates an offering that gives marketers great control and improves visibility, transparency and the ability to report on ROI, while continuing to provide the enterprise-class reliability and scalability our customers have come to expect from us," said Michael Harvey, executive vice president at CentricCRM, in a release announcing the partnership. "This is all about helping marketers close the loop and know which campaigns are successful and which prospects are likely to bring the greatest return to the company."

LoopFuse CEO and co-founder Roy Russo added that the integrated offering will be competitively priced to appeal to online businesses of all sizes.

"Just watching the dynamics of the market, it's a natural progression in the market to move toward this one vendor solution for all marketing and sales needs," he said.

From a sales standpoint, the integrated software will be able to help identify not only what is a good lead, but how to reach out to that lead by showing the pages the potential customer viewed or any white papers or other material they downloaded.

"Click throughs and page impressions are cute to measure activity but don't measure the outcome of an initial marketing campaign," Russo says. "This is going give companies that 360-degree view of all their online marketing initiatives, where people are coming from, what they're doing, while also allowing companies to score leads and determine ROI."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above