CBS in Clinch With Wrenchead.com

Share this content:
New York media giant CBS Corp. continues its acquisition spree with the decision yesterday to buy a 22 percent equity stake in Wrenchead.com, an online auto parts retailer. In return, Wrenchead.com will gain $33 million worth of advertising and promotion over the next four years, among other things, across CBS's TV, outdoor and radio properties. Additionally, Wrenchead.com will work jointly with the broadcaster to develop auto-enthusiast targeted programming for CBS' TNN country lifestyle cable channel. CBS' online interests now span SportsLine USA, MarketWatch.com, StoreRunner, ThirdAge Media, Medscape, Switchboard, Office.com, Rx.com and Hollywood.com.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings