Catalogers, Retailers Top E-Mail Click-Through Rankings: DoubleClick

Share this content:
E-mail from catalogers and retailers achieves higher click-through rates than from other industries, according to DoubleClick Inc.


Catalogers and retailers average 9.5 percent and 9.1 percent click-through rates, respectively, according to a report released this week by the New York marketing technology and services provider. By comparison, the hospitality industry averages a 4.4 percent click-through rate.


The results are part of DoubleClick's E-mail Marketing Trend Report, to be released quarterly.


In other findings, catalogers and retailers get pass-along rates of 0.4 percent and 0.6 percent, respectively, DoubleClick said. By comparison, business-to-business and hospitality, entertainment, and financial services marketers average 0.2 percent, 0.3 percent and 0.4 percent pass-along rates, respectively.


DoubleClick also found that marketers achieve the highest click-through rates on Tuesdays and Thursdays with an average of 6.5 percent on those days, while publishers achieve their highest click-through rates on weekends with an average of 9.4 percent on those days.


"The data indicates that consumers are not only interested in receiving e-mail offers from catalogers and retailers, but also want to share this information with their network of contacts, and we see this important trend increasing," Genevieve Mallgrave, vice president and general manager, direct marketing, DoubleClick, said in a statement.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here