Cars.com Taps DDB Shops
Cars.com is owned by Classified Ventures Inc., whose backers are The New York Times Co., The Washington Post Co., Tribune Co., Gannett Co., Knight Ridder and The McClatchy Co.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.