Carlson Marketing Group to Buy Beenz.com

Share this content:
Carlson Marketing Group, a relationship-marketing firm, said yesterday that it will acquire rewards-based loyalty program and online currency provider Beenz.com.


Beenz.com discontinued operations and stopped honoring beenz, its online currency, Aug. 26. The company had offices in the United States, London, Tokyo and Hong Kong.


Financial terms of the deal were not disclosed.


Under terms of the acquisition, Minneapolis-based Carlson Marketing will buy the hardware and software assets of Beenz.com, its brand and all its intellectual property assets and patents.


The company said Beenz.com's technology and intellectual property assets will be integrated into its Gold Points Rewards subsidiary. The unit provides consumer loyalty programs that reward members each time they use their Gold Points Rewards card at participating partners.


"The merging of Beenz' patents with our existing proprietary technology opens a whole new frontier in building brand loyalty for our clients, particularly the packaged goods marketplace," said Jim Ryan, Carlson Marketing's president/CEO. "We've already begun to design several unique applications using Beenz' technology for client programs."


Ryan also said that Beenz.com's system for developing on-package award codes will be used to expand Carlson Marketing's Gold Points Rewards program internationally.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here