Candidates Hook Into Twitter
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Targeted Victory, a digital marketing agency for political candidates and causes, this week integrated its Targeted Engagement ad product with Twitter's Tailored Audiences to allow candidates to stump for votes on the run.
The addition of the Twitter Ads application programming interface (API), says Targeted Victory, brings digital enablement enjoyed by presidential campaigns to candidates in small Congressional districts. Candidates will be able to reach likely voters on Twitter based on behavioral data, geo-targeting, and supplementary data points such as education, income, and family size. The program is able to serve banner display ads, pre-roll video, and social media ads.
“Adding Twitter to the Targeted Engagement portfolio opens up substantial opportunity for campaigns. It fulfills targeting, optimization, and reporting needs for campaigns of all sizes with no minimum buy,” says Targeted Victory cofounder Zac Moffatt, who was digital director of Mitt Romney's 2012 presidential campaign.
Moffatt further claims that Targeted Engagement is the first self-service advertising product built exclusively for politics. Targeted Victory clients include Wisconsin Rep. Paul Ryan (R-WI) and New Mexico Governor Susana Martinez.