Campaign Looks to Build Ethernet Bridges
The campaign targets customers who need high-capacity building-to-building connectivity without the cost and wait associated with getting connections from their local telecommunications providers.
The print ads will appear in information technology trade, education and health publications and will tie into its GoConnect Partner program. The ads encourage readers to "Increase their bandwidth. Save money. Deploy today." GoConnect is designed to make Western Multiplex products easy to sell by providing channel partners with extensive technical and sales training.
The ads send readers to a Web site, www.wmux.com/newwire, or a toll-free number for more information.
The campaign was designed by Euro RSCG DSW Partners/Salt Lake City.