Cabela's Uses Firstlogic Encoding

Data quality software vendor Firstlogic, La Crosse, WI, announced recently that its address correction and encoding technology has been integrated into online and catalog retailer Cabela's new Web site at

Using its Catalog Online Store Management Operations system, hi-tech company ispi, Lincoln, NE, was able to integrate Firstlogic's technology for Cabela's. By using Firstlogic's domestic and Canadian solutions, Cabela's, Sidney, NE, will be able to standardize the addresses that are entered into its online order form and then verify the corrected addresses with the customers. Cabela's catalogs offer a selection of fishing, hunting, camping clothing and footwear products.
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