Cabela's claims higher Google rankings from proxy A/B site tests

Share this content:

Interactive marketing consultancy Netconcepts claims it has increased online traffic and e-commerce revenue for outdoor outfitter Cabela's "without ever touching the site."

The Madison, WI-based Netconcepts said it did so using proprietary search engine optimization technology called GravityStream.

Netconcepts understood that Cabela's continued growth depended on increasing its online revenue. But Cabela's had more than 50,000 products -- outdoor clothing and gear for hunting, camping and fishing -- for sale on its site at www.cabelas.com. It could not afford to go offline, even briefly, for a complete search engine optimization project. So Netconcepts deployed its GravityStream technology.

GravityStream allows a company to maintain the current integrity of its site and keep it live while a proxy version of the same site undergoes A/B testing, Netconcepts claims. In this way, a site's existing Web pages can be tested and compared with GravityStream-optimized pages.

After optimizing Cabela's site, Netconcepts reported that Google rankings for 22 trophy keywords improved by more than 20 percent. It also claimed that about 222,000 product-oriented search terms now drive traffic to 43,000 unique Web pages monthly.

As a result, Netconcepts said that Sidney, NE-based Cabela's online revenue increased as a direct result of attaining Page 1 Google rankings for competitive search terms including "compound bows," "bib and coveralls" and "riflescope accessories."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above