Gets $10M Funding

Share this content: said this week it received a $10 million round of funding from Benchmark Capital.

The funds are earmarked for expanding's business-to-business search engine by adding to its sales staff and improving its user experience. got a $61 million investment in September 2000 from media giants such as Pearson, McGraw Hill, Cahners and Primedia.

The Santa Monica, CA, company made a splash in 1999 when it bought the domain name for $7.5 million. After suffering through the dot-com downturn during its original incarnation as a business-information portal, shifted its model to BTB paid search in late 2001.

Like paid search innovator Overture Services, began operating a pay-per-click model focused on business-related searches. Since then the site has quietly grown to create a searchable index broken into business product and services categories. boasts 5,000 advertisers, ranging from IBM to small businesses. It has a 40-cent minimum bid. CEO Jake Winebaum said the company hoped to increase the 50 percent share of traffic it receives from its own site. The rest of its traffic arrives through distribution agreements with sites such as, BusinessWeek Online and

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