Business.com Gets $10M Funding

Share this content:
Business.com said this week it received a $10 million round of funding from Benchmark Capital.


The funds are earmarked for expanding Business.com's business-to-business search engine by adding to its sales staff and improving its user experience. Business.com got a $61 million investment in September 2000 from media giants such as Pearson, McGraw Hill, Cahners and Primedia.


The Santa Monica, CA, company made a splash in 1999 when it bought the business.com domain name for $7.5 million. After suffering through the dot-com downturn during its original incarnation as a business-information portal, Business.com shifted its model to BTB paid search in late 2001.


Like paid search innovator Overture Services, Business.com began operating a pay-per-click model focused on business-related searches. Since then the site has quietly grown to create a searchable index broken into business product and services categories. Business.com boasts 5,000 advertisers, ranging from IBM to small businesses. It has a 40-cent minimum bid.


Business.com CEO Jake Winebaum said the company hoped to increase the 50 percent share of traffic it receives from its own site. The rest of its traffic arrives through distribution agreements with sites such as Forbes.com, BusinessWeek Online and Internet.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here