Burger King Hires Aprimo for Internet Campaign Management

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Burger King Corp., Miami, yesterday said it selected Aprimo Marketing, Indianapolis, to help plan cycles, speed execution timelines and consolidate activities into a centralized Web site.


The Internet-based marketing management company has installed and deployed a system that Burger King's Corporate Transformation Team has used to identify, assign and manage various campaigns for the past two weeks.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

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