Budweiser, Tunes.com Offer Internet Music

Share this content:
Budweiser Beer and Tunes.com said yesterday they will introduce a free downloadable Internet radio player that consumers can get at www.budweiser.com. The player stays on users' screen as they surf the Net and provides them with five genres of music to choose from. The player is branded with the Budweiser logo and contains links to Budweiser.com and the Bud store but only runs if the Windows Media Player has been downloaded. The company hopes this new marketing strategy will increase hits to the site by exploiting the entertainment aspect of the beer.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above