Budget, Homestore.com Sign 10-Year Marketing Pact

Share this content:
Budget Group Inc., Lisle, IL, yesterday said it signed a 10-year strategic alliance with Homestore.com Inc., Thousand Oaks, CA, an Internet-based home and real estate network.


Budget Group, through its Budget Truck Group division, which includes Ryder TRS and Budget Truck Rental, will initiate a broad-scope Internet strategy for local and one-way truck rental.


As part of the agreement, Homestore.com visitors will have access to free online truck rental quotes, reservations and online purchase of boxes and other moving supplies form Ryder and Budget.


In return for marketing and branding services, Homestore.com will pay Budget through stock shares priced at the close of Monday's NASDAQ market.


Homestore.com will participate in online and offline Budget Group media commitments, including national Yellow Pages advertising, print, television and radio advertising as well as in-store promotions. Budget's fleet of moving trucks will carry Homestore.com's logo.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here