Bronnercom Organizes for Projected Growth

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Digital marketing agency Bronnercom realigned its internal agencies this month in anticipation of accelerated growth. The company hopes to gear up for a projected 50 percent growth in revenue for the coming year and inevitable large-scale addition of staff.

"We're crossing the 1,200 person mark. We wanted to make sure nothing got lost," said CEO David Kenny. "People's roles are better defined, so our clients can have faster and higher-quality service."

Office additions are on the horizon as the company plans to further expand outside of its Boston headquarters. Bronnercom's divisions currently include the Strategic Interactive Group, which oversees online advertising, customer relationship management solutions and e-tailing; BSH, which is responsible for offline efforts such as direct marketing, sponsorships and integrated market planning; and Sansome, which functions as the company's West Coast subsidiary.

Bronnercom also announced several appointments: Harvey Kipnis was named president of BSH, Laura Land president of Bronnercom New York and Alistair Ross-Russell president of Bronnercom London.

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