Broadband and Internet Pollution

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Paul R. Gosselin writes about "Marketing to Your Broadband Customers" in the Feb. 12 iMarketing News.

For three years I have been fast-wired.

I am online many hours every day. I buy broadband and use the Web to save time and money.

I hate anything that slows my online experience. When I land on a Flash presentation, I click all over the place to try to get past it as soon as possible. They are especially annoying if you visit a particular site often.

Any page that takes more than five seconds to load has me "cussing" the company for wasting my time.

Give me formatted text, clear communications, a little color and fast-loading or optional images. Keep your streaming video out of my face unless I ask for it.

Send me an animated or talking e-mail and it's gone.

It makes me wonder whether we even would need broadband if Web builders were more sensitive to Internet pollution.

And speaking of the Internet and pollution, AOL's repetitive mass mailings of CDs take environmental irresponsibility to stratospheric levels.

Thomas Amshay

Marketing Business Development Director

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