British Airways Taps e-Dialog for E-Mail

Share this content:
British Airways appointed e-Dialog as its e-mail marketing service provide for customer communications in the United Kingdom, e-Dialog said yesterday. The company will provide strategic support for the airline's communications to Executive Club members as well as registered customers on its Web site, www.ba.com.


British Airlines, the UK's largest scheduled international airline, said e-mail has become its principal communications channel with customers and is looking to use e-Dialog to help make its e-mail more effective so it can talk one to one with its customers.


Clients of e-Dialog include Tesco, Reuters, American Eagle Outfitters, BMG Music Service and TJX Companies.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above