British Airways Taps e-Dialog for E-Mail

Share this content:
British Airways appointed e-Dialog as its e-mail marketing service provide for customer communications in the United Kingdom, e-Dialog said yesterday. The company will provide strategic support for the airline's communications to Executive Club members as well as registered customers on its Web site, www.ba.com.


British Airlines, the UK's largest scheduled international airline, said e-mail has become its principal communications channel with customers and is looking to use e-Dialog to help make its e-mail more effective so it can talk one to one with its customers.


Clients of e-Dialog include Tesco, Reuters, American Eagle Outfitters, BMG Music Service and TJX Companies.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above