Britain's Metro Radio, Flytxt 'Flirt' With Wireless

Share this content:
Metro Radio, media owner Emap's Northeast England-based FM radio station, and its wireless marketing partner Flytxt are expected to run a St. Valentine's Day "Text'n'Flirt" campaign today for the station's listeners.


An existing SMS database of 35,000 Metro listeners and those tuning in to the station get a chance to send their valentine an anonymous message today via text. London-based Flytxt handles the effort.


The aim is to reward Metro's audience with fun ways to deliver a valentine message as well as boost its SMS database. Metro Evening Show's DJ Wayne and Breakfast Show presenter Brian Moore invited listeners to take advantage of this anonymous service. The database also received a message to encourage participation in "Text'n'Flirt."


Listeners type in their valentine's mobile number with the message for delivery today. Once the campaign ends, the list of new members will be invited to join the station's SMS club. An estimated 14,000 listeners who participated in Metro's "Red & White, Black & White" competition in October also were sent an invite to participate in "Text'n'Flirt."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here