Bride's, WeddingChannel Form Agreement

Bride's magazine and said yesterday that they entered into a long-term, multichannel relationship.

Advance Publications Inc., the parent company of Bride's publisher, Conde Nast, invested $18 million in WeddingChannel to launch a joint marketing program.

The deal calls for WeddingChannel to become the official online wedding site for Bride's magazine, and for Bride's to become the official magazine for the Web site. The two also agreed to pursue "mutually beneficial advertising, promotions and other joint marketing programs."

Bride's also agreed to provide content for the WeddingChannel's "Best of Bride's" area.

WeddingChannel provides wedding-related services such as personalized Web pages, planning tools, e-commerce, gift registry, online travel planning, business directories and fashion information.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...