BPA, I/PRO Debut Program to Boost Traffic Audits

Share this content:
Media auditor BPA International and partner I/PRO have formed an Agencies for Interactive Audits program to encourage the adoption of traffic audits among online publishers.


The measure aims to boost transparency and full disclosure among online media properties that sell ad space.


"Sites that provide us with an audit are more likely to receive consideration for our business, especially when it comes to sponsorships and roadblocks because third-party audits allow us to confidently forecast how many people we can reach for our client, even for smaller and business-to-business sites," David Smith, CEO and media director of MediaSmith Inc., said in a statement.


BPA, Shelton, CT, or its Schaumburg, IL-based rival, the Audit Bureau of Circulations, currently audits print newspapers and magazines to validate their circulation numbers for agencies and their advertiser clients.


Agencies participating in this effort include J. Walter Thompson Technology, Organic, MediaSmith, Stein Rogan + Partners, Questus, Media Contacts, FCBi, GlobalWorks, Real Branding, Fergus O'Daly Associates, Earthquake Media, Doner and Cornerstone.


These agencies prefer working with audited sites that offer independently validated data to support media plans. They have indicated a preference for 100 percent census-based analyses of site traffic to gauge whether a specific site is an effective vehicle for marketing campaigns.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above