Boston Beer to Use GiftCertificates.com Incentive Program

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GiftCertificates.com, an online provider of branded gift certificates, said yesterday it made an agreement with Boston Beer Co. to implement its corporate incentive program for its U.S. distribution network. The program provides Boston Beer, brewers of Samuel Adams beer, with an incentive tool to reward and motivate key dealer accounts and distributors across the country.


GiftCertificates.com's corporate incentive programs provide a single incentive reward delivery mechanism -- the SuperCertificate -- that the recipient can use for his choice of gift certificate from hundreds of partners including major retailers, restaurants, travel, recreational activities and more.


"We work with an extremely diverse group of people. Respecting that diversity is important to us, so we were looking for an incentive program that provided the flexibility of giving a reward or incentive that was personalized, yet easy to administer for Boston Beer," said Jeff Ryan, territory manager at Boston Beer.
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