Borders Kiosk System to Be Online for Holidays

Share this content:
Borders Books and Music is implementing a retail convergence strategy that should be nationwide in its stores by the holiday season. The retail chain will install Internet kiosks called Title Sleuth in each of its stores.


The kiosks will allow customers to:


• Search more than 400 subject areas, including books, music and video/DVD.


• Find the location of titles within the store or on the company's database.


• View recommended titles within each search category recommended by Borders staff.


• Read reviews of books, CDs and video titles.


• Sign up for Borders.com's newsletter and receive a free gourmet coffee coupon good for immediate use in the store.


• Print information on any title for immediate use and reference.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here