Book Club Adding 4,500 Members Monthly

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Audio Book Club, Boca Raton, FL, announced recently that it is gaining 4,500 new members a month, up from only 300 in January, because of an aggressive Internet marketing strategy. The club has signed new advertising agreements this month with four more Internet sites --,, and -- in addition to others it already had with America Online, Yahoo, Juno and Netscape.

Audio Book Club said it will spend $5 million on Internet advertising in the next year. It said its total membership is more than 340,000.

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