Book Club Adding 4,500 Members Monthly
Audio Book Club said it will spend $5 million on Internet advertising in the next year. It said its total membership is more than 340,000.
Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.