BoldFish Upgrades Express Server E-mail System
Dubbed Express Server 2.4, the upgraded platform includes improved reporting capabilities that feature in-depth data on delivery status, bounce statistics, campaign results, subscriber history and click-through rates. It also features emergency fail-over delivery and enhanced management of bounced e-mails, the company said.
"Users can now run their e-mail campaigns with a complete 'instrument panel' that displays all vital statistics," said Barbara Tallent, BoldFish's CEO.
The BoldFish Express Server is a high-volume outbound e-mail server that can be easily integrated with a customer database, customer relationship management application, billing systems or the BoldFish Express Network.
BoldFish said that instead of sending individual e-mail messages through its own networks, Express Network enables companies to send the raw data that make up their messages -- the message templates and the minimal amount of recipient data required to customize the message, including e-mail address, first name, demographics and purchase behavior -- to a BoldFish Express Network hub. At the hub, the individual messages are rendered and delivered.
For companies that send e-mail locally using their own servers, Express Server starts at $67,500. For companies using the BoldFish Express Network service to send e-mail, Express Server costs a minimum of $14,000 a year.