B&N Forced to Change Checkout System

Share this content:
Online bookseller barnesandnoble.com, New York, said yesterday that it will accelerate rollout of new shopping technology in the wake of an injunction by a U.S. federal judge barring the company from using its current setup.

Rival e-tailer Amazon.com Inc., Seattle, filed a patent infringement suit against barnesandnoble.com earlier this year, alleging that its Express Lane checkout technology was a copy of Amazon.com's own one-click checkout system.

Gus Carlson, vice president of corporate communications at barnesandnoble.com, said the company planned to file an appeal. The company will debut its new Express Checkout system, which he said was an improvement over the Express Lane system and would satisfy the judge's injunction restrictions.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above