BMG Enters Agreement With CD Manufacturer

Share this content:
BMG Special Products (, New York, has struck a deal with a compact disc manufacturer to create custom CDs for companies to use as premiums and incentives.

Under the deal, announced today, (, Stamford, CT, will offer firms selections from BMG's music catalog.

The agreement will be aimed at helping Fortune 500 companies create promotional gifts and branded, personalized incentives that they will mail to consumers.

Customers will redeem incentives by filling out a CUSTOMCD certificate provided to them by a company through either a voucher, a mailing or an e-mail offer. On the certificate, customers will specify which 10 songs -- out of a list of 500 -- they want on their CD. Customers will then be mailed the CD containing their selections, their name and company logo or artwork.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above