Bluestreak Expands Sales Team and Re-Brands Image

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Digital marketing firm Bluestreak opened a New York office and unveiled a new corporate identity program through online and print efforts.

The company also said it grew its sales team under the leadership of Mary Byrne, senior vice president of global sales and marketing and services. Ms. Bryne, who joined Bluestreak from DoubleClick in early April, declined to give exact numbers on the number of new staff hired.

"Bluestreak has a long history of being an innovator in the digital marketing space. The overall strategy behind the recent expansion and new corporate identity is to create an awareness of Bluestreak in the marketplace," Ms. Bryne said.

Overseas, the company has relocated its British office from Richmond to central London to be closer to clients and new business efforts. Bluestreak has four office locations, including one in Dallas and the corporate headquarters in Providence, RI.

The re-brand includes the introduction of a new logo, new branding for all Bluestreak collateral and a Web site redesign at www.bluestreak.com.

The company hopes to highlight the recent launch of IonMX 2.0, an e-mail platform that helps acquire, track, target and retain online customers. The service is scalable and provides expanded messaging capabilities across SMS and RSS feeds, two emerging channels in the digital marketing space.

"Marketers are really gaining new and increased appreciation for e-mail as an effective and reliable tactic," Ms. Bryne said. "We want them to be aware of Bluestreak's experience with e-mail, which is now coupled with a good solid sales force."

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