BlueLight.com Spared Kmart Cuts

Share this content:
BlueLight.com will not be affected by Kmart Corp.'s announcement Friday that it will lay off 22,000 employees and close 284 underperforming stores nationwide and in Puerto Rico, a spokeswoman said.


Abigail Jacobs said the cuts, proposed to meet its Chapter 11 objectives, will not impact BlueLight.com, Kmart's online store.


"We still have all our employees in San Francisco and Troy," she said.


Most of the 34 employees are in San Francisco, home to BlueLight.com, and the rest in Kmart's offices in Troy, MI.


The 2-year-old e-commerce site does not anticipate any lapse in its shopping or Internet access service. It was only in September that Kmart bought back the minority stakes Japan's Softbank Venture Capital and Martha Stewart Living had in BlueLight.com.


BlueLight.com draws 4 million unique visitors a month, two-thirds that of Walmart.com. Its BlueLight ISP service has 200,000 paid subscribers.


Kmart's decision to trim staff and stores will come up March 20 for approval at the bankruptcy court in Chicago. The stores to be closed include 271 Kmart discount stores and 12 Kmart supercenters.


Kmart will take a charge of $1.1 billion to $1.3 billion relating to the store closings.


The nation's No. 3 discounter after Wal-Mart Stores Inc. and Target Corp., Kmart currently has 2,114 stores in operation nationwide. Revenue last year was $37 billion. The announced lay-offs affect 9 percent of its 250,000-strong workforce.


Kmart was forced to file for bankruptcy protection Jan. 22 after customers, financial markets and suppliers lost faith in its ability to stand up to rival discounters, market leader Wal-Mart and hipper rival Target.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here