Blue Martini, Siebel in Integration Pact

Share this content:
Blue Martini Software, San Mateo, CA, a provider of merchandising applications for e-commerce companies, has formed a partnership with Siebel Systems Inc., also located in San Mateo, to integrate the Blue Martini Customer Interaction System with Siebel's Front Office applications. The integration is meant to allow companies to share customer, merchandise and transaction information across Web, call center and field sales channels. Customer profiles collected in Siebel Front Office applications will be shared with Blue Martini's Customer Interaction System to segment customers, create personalized assortments and make suggested cross-sell and up-sell offers.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above