BlowSearch Ad Program Blocks Rivals

Share this content:
Search engine firm BlowSearch says its recently launched pay-per-click ad program will give advertisers more control over their ad programs.


Differentiating itself from Google and Yahoo, New York-based BlowSearch's program lets marketers control their search engine listings on a site-by-site basis across BlowSearch's affiliate network.


Also, via the search engine's Competitor Blocking tool, advertisers can enter a competitor's IP address to automatically prevent paid listings from being displayed to specific IP addresses, deterring competitors from "maliciously clicking on paid search results."


"It gives the advertiser more control," BlowSearch chief operating officer Rich Kahn said. "They can go in themselves and block those IPs, so those sites won't see their campaigns anymore."


BlowSearch also offers advertisers sponsored search listings in search engine results, and the listings are delivered to other major Web sites and search engines.


Reunion.com and other advertisers are already using the pay-per-click service.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above