Bits and Bytes, January 19, 1998

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AOL: Suing Bulk E-Mailers Not Hypocritical

America Online does not think its practice of suing unsolicited bulk e-mail marketers while it allows merchants to pitch AOL members through electronic pop-up or "splash page" advertising as they log onto the service is hypocritical, said spokeswoman Wendy Goldberg.

"These [offers] are values that AOL has screened," she said. "Our members can find them nowhere else, and they have told us they appreciate hearing about them."

By suing spammers, Goldberg said, AOL also protects its members from pornography. Members can opt out of all splash-page marketing by going to keyword "marketing preferences."

On Jan. 7, AOL announced that it had filed suit against three companies seeking to stop them from sending unsolicited e-mail to its members.

Yoyodyne Announces Promotions Partners

Internet direct marketing company Yoyodyne ( announced partnerships with Sprint's Internet service provider Sprint Internet Passport, Internet companies Infoseek, WhoWhere, iVillage and technology merchant 3Com to co-sponsor its online shopping promotion EZSpree. Each sponsor has exclusivity in their category.

Yoyodyne, Irvington, NY, launched EZSpree in October to spur buying on 225 participating sites and use of consumers' American Express cards online. Participating online retailers include direct marketers 1-800-Flowers and Omaha Steaks.

According to Yoyodyne, more than 225,000 consumers will get exposure to online shopping as a result of the EZSpree promotion.

Lycos Announces Agreement With AutoConnect

Internet search engine Lycos ( announced that it has signed an agreement to make online automobile AutoConnect ( a commerce partner on Lycos' shopping area, the Lycos Shopping Network.

As part of the multimillion-dollar agreement, consumer information provider and auto-locator service AutoConnect will have links placed throughout Lycos' site. "Becoming part of the Lycos Shopping Network brings us exposure to millions of Internet users who are looking for the information we provide," said Chip Perry, CEO of AutoConnect.

The majority of Lycos Inc., Boston, is owned by direct marketing services and database management provider CMG Information Services Inc.

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