Bigfoot Introduces Salesforce E-Mail Automation Application

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Bigfoot Interactive, a New York e-mail marketing services company, yesterday announced the launch of Dream Maker, a salesforce campaign management tool for online and offline marketing.

Backed by technology from Pica9, a multichannel sales and marketing automation systems provider, Dream Maker offers enterprise sales teams an online application that can localize and customize e-mail and print communications while maintaining a steady brand face.

In essence, the new product boosts the user's e-mail communications at the regional sales level, Bigfoot said. Dream Maker will be compatible with Bigfoot's Dream e-mail platform by year-end.

Salespeople across departments and locations can tap into the system, using centralized content and messaging templates. The application also contains a workflow management process that facilitates the approval of messaging and marketing budgets at the local and corporate level.

Dream Maker also includes Pica9's print-on-demand module for digital prints of marketing documents.


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