Big Apple Launches Site to Draw Tourists

Share this content:
Aimed at attracting holiday visitors to the city, New York's City Hall has debuted a site that showcases a public service tourism campaign from advertising agency BBDO North America.


Created pro bono by Atmosphere Interactive, BBDO New York's interactive arm, the site at www.nycmiracle.com features television commercials based on the "Miracle of New York" theme.


Downloadable, the commercials feature Kevin Bacon, Robert DeNiro, Barbara Walters, Woody Allen, Ben Stiller and other New York personalities. They are titled Skating, Audition, Deli and Pilgrim & Turkey.


The humorous spots -- four for now, and six in all -- end with New York Mayor Rudy Giuliani's photo and the lines: "Everyone has a New York dream. Come find yours. The New York miracle. Be a part of it."


"What this site provides is a one-stop destination where people can go to see the full breadth of the campaign and then take that a step further by offering the opportunity to take action," said John Osborn, executive vice president and director of integrated marketing at BBDO North America, New York.


The site's goal is to convey the message that New York is open for business and welcomes visitors. The site links to www.nycvisit.com, sponsored by NYC & Company of the Convention and Visitors Bureau. It also links to the Twin Towers Fund's site.


Yahoo is supporting nycmiracle.com with media space in order to drive traffic.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above