Big Apple Launches Site to Draw Tourists

Share this content:
Aimed at attracting holiday visitors to the city, New York's City Hall has debuted a site that showcases a public service tourism campaign from advertising agency BBDO North America.


Created pro bono by Atmosphere Interactive, BBDO New York's interactive arm, the site at www.nycmiracle.com features television commercials based on the "Miracle of New York" theme.


Downloadable, the commercials feature Kevin Bacon, Robert DeNiro, Barbara Walters, Woody Allen, Ben Stiller and other New York personalities. They are titled Skating, Audition, Deli and Pilgrim & Turkey.


The humorous spots -- four for now, and six in all -- end with New York Mayor Rudy Giuliani's photo and the lines: "Everyone has a New York dream. Come find yours. The New York miracle. Be a part of it."


"What this site provides is a one-stop destination where people can go to see the full breadth of the campaign and then take that a step further by offering the opportunity to take action," said John Osborn, executive vice president and director of integrated marketing at BBDO North America, New York.


The site's goal is to convey the message that New York is open for business and welcomes visitors. The site links to www.nycvisit.com, sponsored by NYC & Company of the Convention and Visitors Bureau. It also links to the Twin Towers Fund's site.


Yahoo is supporting nycmiracle.com with media space in order to drive traffic.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here