BellSouth Offers Search Services Division

Share this content:
BellSouth launched Real Search Engine Solutions, a division designed to offer advertisers an easy way to have their sites submitted to search engines, the company said this week.


LookSmart provides the back end for submitting listings to search engines. The service also includes listings on RealPages.com, BellSouth's online yellow pages destination. In addition, BellSouth offers a click-through guarantee depending on an advertiser's spending level.


"We've got a successful online yellow pages service," said David Rogers, a BellSouth spokesman. "This seemed a value-added piece we could provide for the same advertisers."


The search marketing service will target the 500,000 businesses in the Southeast that BellSouth already has advertising relationships with through its yellow pages business. BellSouth reports RealPages.com has drawn 160 million searches this year.


The search marketing service will operate as a division of BellSouth subsidiary Intelligent Media Ventures, which also operates RealPages.com. BellSouth also offers banner advertising on dozens of sites through its AdReach service.


As a regional player, BellSouth could capitalize on the growing interest by search giants Google and Yahoo in offering local search services. Yellow pages publishers have eyed the trend warily as a threat to their $25 billion market. Google and Yahoo subsidiary Overture Services have released test versions of local search engines.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above